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Social Campaigns
Lonestar's Journey
I pitched and developed a social campaign to share the process of a partnership between CBS News Texas and Canine Companions, in which we follow the journey of Lonestar, who is a Golden Doodle puppy being trained to be a service dog for people with disabilities.
Stats with Stanback
I pitched and developed a social series to promote our sports coverage as the official news station for the Dallas Cowboys. Cowboys Game Day host, Isaiah Stanback, is a former Cowboys wide receiver. On Stats with Stanback, he talks about team and player statistics ahead of each game.
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